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Frequently Asked Questions

18. Q: What is a herring?

A: The North Atlantic herring is a small saltwater fish that is also known by its scientific name Clupea harengus. These fish travel in huge schools and live in the cold waters of the open ocean ranging from Greenland to North Carolina. North Atlantic herring can reach a size of about 40 cm (17 inches) in length, weigh as much as 0.7 kg (1.5 lbs), and can live as long as 20 years. Herring feed principally on plankton and are found in shallow inshore waters to offshore waters as deep as 200 meters. Herring schools are always in motion and migrate between spawning grounds, feeding grounds, and deep-water wintering areas.

Prior to the arrival of Europeans in North America, these delicious fish were an important food for coastal American natives. Herring have been fished commercially in North America for centuries and are sold in a variety of popular food formats including smoked, kippered (lightly smoked), pickled and canned. Herring roe (eggs) is considered a delicacy in many parts of the world. Herring has been canned in North America since the late 1800’s.

Small herring are canned by BRUNSWICK as sardines, while BRUNSWICK Seafood Snacks use choice boneless herring fillets to ensure a rewarding taste experience. The delicate texture and flavor of herring makes it the perfect partner to a number of great tasting sauces.

Please click a question to receive the answer.

1. Q: Are BRUNSWICK canned seafood products Kosher?

2. Q: Do BRUNSWICK canned seafood products contain any preservatives or glutens?

3. Q: Do BRUNSWICK canned seafood products contain MSG?

4. Q: Do BRUNSWICK Sardines and Seafood Snacks need to be refrigerated?

5. Q: Do I need to cook BRUNSWICK canned seafood products?

6. Q: Do you provide nutrition information for BRUNSWICK canned seafood products?

7. Q: How can I get my family to eat more fish?

8. Q: How is herring caught and is it a sustainable resource?

9. Q: I am on a salt-restricted diet. Can I still eat sardines?

10. Q: I am on a weight-loss diet. Can I eat sardines as part of that diet?

11. Q: I can’t find my favorite flavors of BRUNSWICK Sardines or Seafood Snacks. Where can I buy them?

12. Q: I have diabetes. Can I eat BRUNSWICK products?

13. Q: I have to watch my cholesterol. Can I still enjoy my BRUNSWICK Sardines and Seafood Snacks?

14. Q: Is the plastic film for BRUNSWICK Seafood Snacks recyclable?

15. Q: Should I be concerned about mercury in BRUNSWICK canned seafood products?

16. Q: What are Omega –3’s and why are they important?

17. Q: What are the nutritional benefits of eating BRUNSWICK Sardines and Seafood Snacks?

18. Q: What is a herring?

19. Q: What is a sardine?

20. Q: What is the best way to open a can of BRUNSWICK Sardines or Seafood Snacks?

21. Q: What is the difference between BRUNSWICK Kippered and Golden Smoked Seafood Snacks?

22. Q: What is the most popular way to eat sardines?

23. Q: What is the shelf life of BRUNSWICK canned seafood products?

24. Q: Why is some of the nutritional information on the packaging different from the information on the website?

Brunswick®

BRUNSWICK Sardines and Seafood Snacks contain 14 essential nutrients, no artificial flavors or colours, no hydrogenated fats, no hydrolyzed pla

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